A Good Website Design Is Crucial To Your Websites Success For These Reasons
Running a website is a bigger task than what most people first think, you have to keep up to date with the current changes, you need to know about conversion techniques, search engine optimization, marketing, social media management, being mobile responsive, content management, updating depreciated code, and the list goes on. If you’re an established company then you can probably afford to pay for most of the work to be done in-house, however, if you’re just starting off and trying to get established by yourself then it can be quite hard to keep up with.
The topic I want to cover today will be about website design and how it plays a crucial part in the key to success, and how it will alleviate a lot of the work I just mentioned above, like search engine optimization, conversion techniques, mobile responsive, and help towards depreciated code, content management, social media management and more. If you like getting hands on and doing the work to yourself I have included ways you can implement it on your own websites below. At this time we also offer a website design service aimed at small and start-up companies which covers everything and only costs £150, anyway, moving on.
A good website design can make a huge difference from day one, its important to get it right first time around as making major alterations later on can sometimes be tricky and may even result in a complete redesign anyway. Search engine optimization should be handled during the design process, as long as you know what the website will be about (which you should do at this point) and what keywords you want to try and focus on, as well as knowing the other on-site factors then you can implement it throughout the build process. Important on-site factors to consider should be the meta title and description, the correct use of Heading tags <h1>,<h2>,<h2> etc, using all the tags on elements like images, links, buttons and so on. You also want to utilize the important areas like footers and sidebars, these are section which are displayed on most (if not all) pages, you can utilize these areas for keywords, link flow, site relevancy and many other SEO benefits.
If you setup and manage your website correctly it can naturally be a very powerful social media marketing tool. You can implement the social share buttons to all your pages which will allow users to share your content with their friends, colleagues and whoever else they think might find it of interest. Blog posts are a great way to produce content for users to share on the fly, you can get guest writers to write new content, request members of your team to write a post, or set yourself 30 minutes a day to write new content. The goal is to write content that is of value and informative enough for people to want to share it.
When building your website you want to think ahead, you want to think about how your visitors will flow through your website. Your homepage will naturally be one of the most visited pages, so why not use this to your advantage. If you only offer a handful of products or services they why not list them on your homepage, this will automatically increase your conversion rates. It doesn’t matter how far ahead you plan you will need to monitor your websites traffic to get an accurate reading of where you can improve certain pages for higher conversion rates. A great way to see how your visitors are flowing through your site is to setup Google analytics. Google Analytics has a report section called “user flow”, this where you will be able to see your most popular landing pages and how your visitors navigate your website from the landing page. You can use attractive adverts, banners, forms, on page order as ways to improve actions and conversions.
A good website design should only consist of the latest programming languages, for example HTML 5 is now out so avoid using HTML 4, or tags/elements that are no longer in use. This will mean you have a good 3 years if not longer before having to update it, and when you do have to update it, it should only be minor changes. We use the very latest languages when creating all our websites, they also allow for more functionality and features.
Its important nowadays to have a mobile responsive website, the majority of internet users spend more time connecting and browsing from their mobiles then desktop or laptops. Users now look to see if a website is mobile friendly, if its not they’ll turn back and look for another site. Search engines like Google look for website that are mobile friendly, they have made adjustments to their algorithms to give these websites more weight. Remember Googles purpose is to provide their users with the information they need from the most accurate source. If they can improve their users experience and show them a mobile friendly website when searching from a mobile device then they will. Having a mobile friendly website also shows your customers that you move with the times, if you haven’t got a mobile friendly website by now, then why not?
If you need help making changes to your website then let us know, if you need a website because you want to turn your idea into reality then again give us a shout. Feel free to browse our site and see what we have to offer, you can also learn more by taking a look around our blog, feel free to leave a comment.