In July this year over 1.49 billion users logged into Facebook, which clearly shows you that Facebook is the superior social network out of them all, and one that you should be using to grow your business. In order to use Facebook correctly and leverage its full potential you need to work on “post engagement”. Post engagement is where a user shares, likes, comments or clicks a link in your Facebook post.
This post will hopefully help you to reach more users, get more engagements and increase your referral traffic.
Lets take a look at what type of content does well, the data will vary depending on your industry, but it shouldn’t vary too much.
You will be able to look at your pages own unique stats by going to your Insights reporting page. You need to have atleast 100 page likes before you get access to this section. So the above stats tell me that my Facebook posts get more engagement if there’s a video, and plain text posts get the least. What do you do if you see a plain text post as you’re scrolling down your newsfeed, the chances are you’ll probably skim over it and look for something more interesting, like a video or a funny image. So based on the above stats our marketing department will be focusing more on producing content that does well among our users.
As of late Google now picks up on hashtags on Facebook and not only Twitter, so from a SEO stand try to use hashtags in each of your posts.
You want to try and get a response from your users, maybe a “call to action” that makes the user visit your webpage, or send you a message. Adding a “call to action” should naturally increase your pages engagement, it gives them a new button to push that their not used to.
Posting about hot topics, things that are trending in the news or your industry is another way of increasing your engagements. Everyone wants to now about whats “currently” happening, and 9 times out of 10 they’ll want to add their two cents to the conversation.
If you want a hand managing your social media campaigns or profiles then we know someone that can help. Take a look our SEO packages which incorporates social media marketing.